[TECHSPOT] Apple acquiring Electronic Arts?
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Apple is considering an offensive into the gaming market, according to Guy Adami from CNBC’s Fast Money, who claims to have heard “chatter” about the company being interested in acquiring publishing video games company, Electronic Arts. Richard Teversham, the senior director for insights and strategy at Microsoft’s Xbox Business, left the company to join Apple this week and prior to that Apple picked up two former CTOs from AMD’s graphics division. One of them, Bob Drebin, is also the man who created the graphics processor in the Nintendo GameCube. Certainly, all this suggest that a major move onto the gaming business through the iPhone and iPod touch is underway, but if rumors are true then Apple’s ambitions would appear to go far beyond just the handheld market. |
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